Planning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Results
Ładowanie...
Data
2012
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University
Abstrakt
The aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The servey covered private non-profit organizations (non-government organizations) in three provinces : Malopolska, Podkarpacie and Silesia. The presented results of the research concern the mission and goals of organizations, planning their activities (including marketing activities) and foundations on which marketing strategies are based.
Opis
Słowa kluczowe
marketing planning, marketing strategy, non-profit organization, NPO, marketing of non-profit organization, non-government organizations, social mission, stakeholders
Cytowanie
Business and Non-Profit Organizations Facing Increase Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2012. – S. 187-196