Planning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Results

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dc.contributor.authorKwak, Wioletta
dc.date.accessioned2013-07-15T12:25:16Z
dc.date.available2013-07-15T12:25:16Z
dc.date.issued2012
dc.description.abstractThe aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The servey covered private non-profit organizations (non-government organizations) in three provinces : Malopolska, Podkarpacie and Silesia. The presented results of the research concern the mission and goals of organizations, planning their activities (including marketing activities) and foundations on which marketing strategies are based.pl
dc.identifier.citationBusiness and Non-Profit Organizations Facing Increase Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2012. – S. 187-196pl
dc.identifier.isbn978-83-88421-80-8
dc.identifier.urihttp://hdl.handle.net/11199/395
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National-Louis Universitypl
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectmarketing planningpl
dc.subjectmarketing strategypl
dc.subjectnon-profit organizationpl
dc.subjectNPOpl
dc.subjectmarketing of non-profit organizationpl
dc.subjectnon-government organizationspl
dc.subjectsocial missionpl
dc.subjectstakeholderspl
dc.titlePlanning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Resultspl
dc.typearticlepl

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